Sorry, did I just hear you say that you’re an “aspiring” writer?
Really.
How long have you been “aspiring”?
Two Years?
Five?
Longer than that?
Have you been feverishly scribbling down character traits and plot points in the margins of telephone books, take-out menus, grocery store receipts, sticky notes, anything paper-like that’s within reach because all of your notebooks are bursting to capacity and you need to reel this marlin of a thought into your brain boat lest it disappear forever? Or, is your ambition more of a convenient conversation enhancement technique that you toss out at the Thanksgiving table or your annual company barbeque to stoke at least a few seconds of dialog?
If it’s the latter, then do yourself a favor and give up now. Just stop. Suck it up, take the L, hit the showers, and find some other shiny object to occupy your thoughts. Let something else be your new favorite ambition. Tell people you’re in the process of training for that big Kilimanjaro climb next summer, or let this be the year you’ll finally get that motorcycle. Anything else that’s slightly more attainable, and perhaps a little more realistic than writing your book.
If it’s the former, well then you’re not really “aspiring”, are you? Somewhere along the line, you have given in to your creative tendencies and started jotting down your thoughts. Jotting turns into journaling. Journaling turns into short stories, and before you know it, you’re neck deep in manuscripts, flash fiction, novelettes and maybe…just maybe… the next greatest Hollywood blockbuster. Writing for you is practically your default mode of communicating with the outside world. For you, it’s normal to bolt out of a deep slumber in the middle of the night, fire up your computer, open up your first draft and just keep hammering away at it until well after the sun comes up. You are not “aspiring”. In fact, you are nowhere near it. You are actually a writer.
The Treachery of Meaning
Now, let’s get one thing clear first. Personally, I blame the word itself.
There’s nothing inherently wrong with being “aspirational”. I mean, if none of us were, then the world might be a slightly darker place. It’s good that you recognize something about yourself that you would actually like to be.
I blame the word, because it’s an intransitive verb. Which means it’s a word that doesn’t attach itself to an object. It just kinda hangs there, not going into any specifics, good with places, not so much with names. It’s the grammatical equivalent to a brooding teenager working at the mall.
Also, it doesn’t really help things when the literal definition of the word is:
To seek to attain or accomplish a particular goal.
Merriam-Webster
Did you catch that? “To seek to attain…” A double infinitive which, by definition, appears to be always in preparation to look to start to do something, maybe.
It’s kind of a soft word. Noodly. It lacks in motivation and takes up way too much room on your couch. It’s a word that peaked early in high school and is well aware of that fact. But instead of being a dick about it, it’s more than happy to sit around, wearing their same old clothes that have long since become way too small and threadbare, waiting for someone to come along and reminisce with.
So, it basically means that people who are aspiring are looking to start to do something. Instead of running the race, they’re putting a lot of effort into focusing on tying their shoes. You’re not really committing to becoming a writer, you’re just thinking about it a lot. You’re Writer Adjacent.
And I know, I know. There are plenty of people who aspire to be different things. People aspire to be involved in politics. People aspire to be doctors. There are plenty of things out there that people seek to attain a particular goal. But honestly, I don’t think the same definition applies here. People who aspire to be a doctor usually take the steps necessary to become one. They study for hours. They get their hands dirty. They’re willing to experiment. They’re willing to commit years of their life to this one goal. They’re okay with cutting open a dead frog, fer cryin’ out loud. For these people, “aspiring” isn’t really an accurate term. They would be something closer to “practicing”.
How about you? Are you practicing? Are you getting your hands dirty? Do you churn out page after page, and then immediately delete all of them because you’ve convinced yourself that what you just created was complete garbage, and then start all over again? Are you putting in the time, or are you wishing you could? Are you practicing or not?
What I’m trying to get at here in so many words is that people who “aspire” to be a writer, rarely end up becoming one. What most people forget is that there is a wide gap between thinking and doing. Thinking is the easy part. A lot of us get hung up on the doing.
That Thing You’re Not Doing? Stop That.
Referring to yourself as an “aspiring writer” is the first step, tentative and cautious and safe though it maybe.
Do you know what the next step in becoming an author is?
No, it’s not going to back school… although, it couldn’t hurt, honestly.
The very next step is dropping that “aspiring” part of that moniker you decided to give yourself and start writing. Plain and simple. Just sit your butt down, open up a new document in the word processing app of your choice, or grab a pen and a cheap journal and write. Write like the wind! Write like you’ve never written before, and when you’re done with that, write some more! Write until your eyes bleed and your fingers crack. Soon enough, you’ll be writing so much that you’ll be able to refer to yourself as an actual, honest to goodness Writer with a capital W.
“But What If I Suck?”
Fear of Failure has many faces and this is one is the ugliest. This is the one that whispers defeat in your ear and laughs at all your hilarious misspellings.
Let me let you in on a little secret: It doesn’t matter if you’re just starting or have a slew of best sellers under your belt. Every writer goes through the same shit. We all have to deal with the monsters of self-doubt, self-worth and let’s not forget our old pal, Imposter Syndrome. These will never go away, and there’s really not much you can do about it except fight them, and if you’re really clever, use them to your advantage.
We all suck. Some more than others. Learn to embrace your own personal suckage. Learn to laugh at it. Learn to nurture it into something less sucky. Nobody hits it out of the park on the first try, so relax. Writing is mostly a series of constant revision. More often than not, what you end up reading has usually gone through many drafts. It’s a learning process that never stops. There’s a beauty in that. Learn to appreciate it.
“But It’s All Been Done Before.”
Yes. Yes it has. Every story, every nugget of wisdom, every how-to and tell-all has been done to death. There is nothing new under the sun and everything that you read, watch and listen to is merely the same old thing with a new coat of paint. That’s just the way it is, and that’s the way that it has been for about as long as there’s been a written language.
But, that’s no reason why you shouldn’t give it a try.
Fiction still fascinates. Non-fiction still educates. Advice is still given and let’s face it, cookbooks aren’t going anywhere. If, in fact, it has all been done before, wouldn’t you think that with the constant flow and availability of information, traditional publishing houses would all just fold over night?
Reality check, they aren’t.
It all comes down to this. It’s not that people will always hunger for the same old story, they will always hunger for the same old story the way you tell it. Think about that for a while.
“But No One Is Paying Attention.”
Tell me about it! Here, check this out…
This is a snapshot of my blog stats I took a few weeks ago. Towards the left hand side, you’ll notice that I’m getting one or two views, and that’s fine. That’s the way it’s been for as long as I can remember. Someone was really digging a little piece of fiction I wrote a few years ago, and that makes me happy.
The spike in views happened when I started posting regularly again. I’ve got a second wind. A purpose. A direction. I have finally evolved from writing about random shit inside my head, to writing about more universal shit happening outside of my head. It feels like learning a new language. It feels like getting in shape.
And that gap at the end? Ouch.
Nothing.
Not even a glance at my homepage.
Since the time I took this screen cap, the gulf of emptiness at the end has only grown more empty. It’s flatlined. If this isn’t a reason for giving up altogether, I don’t know what is.
First of all, I’d like clarify that this here blog has never gotten anywhere northward of 20 views a day, ever. It would be wonderfully serendipitous if I consistently brought about that many views in a week. It looks like nobody is really paying attention, and that’s my own damn fault. I hope that someday I will be able to post more than once a month.
Second of all, this comes as a bigger blow to the psyche because I’m gearing myself up to purchase my own domain. My goal is that before the end of the year, I will be going live without the [wordpress.com] in my URL address. In order to do that, I need to keep posting. But, according to the stats, all that seems to have backfired. Where there used to be some interest in what I was writing, now there is nothing but void. This, above all else, should be the last straw; a clear indication that I should just give up.
But, I won’t.
Why?
It’s because of that previously mentioned reader who was hooked on that story I wrote from years ago. It was a piece of speculative fiction that hadn’t been properly thought through. It was an extension of an idea. A “what-if” riff. It has been sitting in my to-do list since that time because I know that it’s going to blossom beyond the walls of this blog and find it’s way on a bookshelf someday. It needs to be finished, polished and published, and this reader, without saying a word, has been waiting for me to continue ever since. I hear you, whoever you are. I hear you.
It’s because one of my greatest fears is that I feel like I’m talking to a big empty room. I fear that I’m completely diluting myself and that I should do something more constructive.
And then I read my comments.
Every single one of them is glowing. Every single one of them is waiting. Waiting for more. Waiting to be taken on a journey. I will not give up on it, or them. I don’t like leaving things unfinished.
Self-doubt is something that I’ve been dealing with since I was a kid. I’ve lived with it for so long that I kind of made peace with it. The way I have it figured is if no one is really paying attention, then that’s a good thing. I have better conversations when I talk to myself, and personally, the thoughts come quicker when the house is quiet. If you think writing would be a waste of time because nobody is paying attention, then write like no one is paying attention and then hit that Publish button. I dare you.
I promise you, you will be surprised with what comes back.
The biggest take away here: The more material you put out, the more feedback you receive. And how do we do that?
Self-Promotion. Learn To Love It.
If you are very, very, very lucky, you’ll be able to coast on the sales of your last book.
Also, the last time I checked, no one is that lucky.
I’m not saying it’s impossible, I’m saying that as a working writer, you have just opened yourself up for business. And as most businesses go, advertising your business in order to stay in business would be nothing but beneficial to you. Just sayin’.
How much are you willing to spend? How much effort are you willing to put into it? This is your business. You may want to keep a few things in mind.
Social Media Is Not Your Friend… Buuuut…
Is Social Media Helpful In Promoting Your Writing?
This is the latest question that has spawned many hours of research from which the end result is always the same…
…meh?
Once upon a time, albeit a very brief moment in time, you could leverage every social platform to your advantage, the biggest and most obvious being Facebook. You could advertise your book for next to nothing and it would drive customers to your site by the truckloads.
At least, that’s how the legend was told.
Since that time, there have been a few shake ups in the socialverse that have made many entrepreneurs hesitant about using them at all. Twitter has always been a haven for short attention spans, and was never an effective platform for advertising your book. Google’s dubious attempt at dethroning the mighty Facebook has fizzled and parked itself atop the dustbin of history in record time. Facebook itself has been so mired in political controversy for so long that it has literally become a toxic environment. Algorithm changes aside, ever since the whole Cambridge Analytica thing, the audience they’ve been trying to keep has been leaving en masse.
As a result, what was once a surefire way to get the word out about your next project has become such a bureaucratic circle-jerk of confusion and greed, that the idea of going back to advertising in the backs of newspapers and trade mags seems like a better alternative. People have been slowly realising that Facebook isn’t the only game in town.
The biggest problem I see with promoting on social media is that it comes across as the ultimate in accessibility and convenience to the point where one would wrongly speculate that all it takes to be an overnight sensation is pressing a button. What they fail to tell you is that even if you have the stamina to churn out 200 promotion articles on every platform every single day of the week, there is still no guarantee of a decent ROI. You still have to hustle.
Social media is not your friend. However, despite all the bad juju its been getting lately, it is still absolutely necessary to utilize as many platforms as you can.
…It’s Still Useful.
Look, it’s 2019, and I’m in no mood to construct another top 10 list of social media sites. Making this list seems to be a favorite among bloggers, and it hasn’t changed that much in the past three years. But, just in case you’ve been living under a rock, let’s breeze through this list of usual suspects for laughs.
Facebook is still the king, but it is no longer by any means the favorite among self-promoting authors. Keeping a minimal footprint, such as a fan page, would be just as effective as paying to advertise, if not better.
Twitter is awash in of services who will gladly promote your work. Although, from what I’ve experienced, there are a lot of promotions that go unliked, unshared, and unnoticed. Pay-for-promotion campaigns are about as useful as advertising on Facebook, and would probably more effective if you tweeted about it yourself . Be prepared for disappointment if you choose to take this route.
One of the unavoidable aspects of using social media
Most importantly, remember, the more effort you put in, the more you’ll get back. You can’t expect high traffic on your site if you only put out one tweet a month.
Don’t have a site, you say?
Make A Blog As Soon As Possible.
Recently, I read an interesting article from a self-published author who went into great detail demystifying the hype of social media as a promotional tool. She addressed the biggest elephant in the room, and sang the same refrain most of us have ever since Zuckerberg came out and basically admitted to selling everyone’s personal information. She even went so far as to say you shouldn’t even bother with a blog.
…GASP!
Now, while I agree that it’s challenging to get anyone to notice anything you do… I mean… aside from making an effort to wind up on the evening news with the world’s least attractive mug shot, denying yourself another venue to showcase your work on just because your not pulling in Amazon-scale clicks is just plain silly and counterproductive.
Are you into world building and in-depth character development? Excellent. Are you more of the scholastic type and possess an unique view of a current event or a particular time in history? Even better. Guess what? If you think nobody’s paying attention to you now, just wait until they can’t find your URL address.
Does this mean you’ll have to purchase a domain and set up shop in WordPress? Short answer, yes. Does this mean you’ll have to do it now? Honestly, unless you already have an wheelbarrow filled with blog topics and a product or service ready to put on the market, I would advise waiting until you get to that point. In the meantime, take advantage of the free version of WordPress. Tinker around with it for a while, get to know the people, develop a following, and then start making plans to build your own website.
Not looking to make that much of a commitment? Medium is great for everything from opinion pieces to short stories. It’s free to join, and if you like getting paid for your work, you can join their partner program and be on your way to making a decent living creating content. No site building required.
Even though there about a dozen sites that allow you to post your current fiction projects, Wattpad always seems to be the most visible. Yes, it’s still inhabited mainly by screaming boy band fangirls. But, if you’re willing to sift through the noise, and if you’ve given your text a thorough once-over and have a better than average piece of cover art, you just might stand out from the meyhem. Also, if your story has managed to get the attention of enough people, you will be able to make a percentage from ad revenue generated from the clicks that been accumulated while people read your work. Not too bad.
Finally, if you can swing it, consider starting a podcast and/or a YouTube channel. I have more experience with the latter rather than the former, and I’m not much of an authority on either. Be warned that there is investment needed in both of them, but nothing that will set you back too far.
In Conclusion
Being aspirational is great. It means that you have a pulse and like to do stuff. However, while it shows everyone you’re putting your best foot forward, constantly referring to yourself as someone who is looking to start to begin something maybe starts to look more like a crutch or a faded varsity jacket that no longer fits.
Then again, who am I to tell you what to do? I’m just some unemployed, stay-at-home dad who has been looking to start to do something for years. Sure, I’ve experienced failure. Probably a lot more than you have. Probably a lot more than necessary…
(stares blankly out the window while the echoes of tortured screams of abandoned projects and rejected projects howl in bloody anguish between my ears…)
…and we’re back. My point is that I used to think that this was easy. That I could sit in front of a keyboard and worlds would open themselves up to me and I could crank out a 50,000 word barnburner in the span of a month. Because I had to snap out of that delusion and realise there was way more work involved, there were times where I felt like I was permanently affixed to the starting block, always ready, waiting for that shot.
If you’ve ever felt like I did, remind yourself that this isn’t a race. You can tell yourself it’s time to move, or you can wait a lifetime waiting for someone to tell you what to do.
I choose to move because, life is too short to waste your time not doing the thing you want to be doing. If you’re an aspiring writer, just stop. Stop aspiring, and start writing.
Photo Credit: Jake Melara
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