Many writers have taken a strong 70-page idea and stretched it into a weak 300-page book because that was what the industry demanded. Amazon gave short formats – Singles – an identity.
Any writer can approach Amazon directly, as Stephen King, a prominent author, did with Guns, a nonfiction essay too long, at 8,000 words, for most newspapers or magazines. Another hit was his Single Mile 81, a top seller.
In January 2011, Amazon launched a sub-store on its US website to sell something it called a “Kindle Single” : “Compelling Ideas Expressed At Their Natural Length”, as they call it. The internet giant Amazon pays 70% royalties, for Singles priced between 99 cents and $4.99. “Typically between 5,000 and 30,000 words, Kindle Singles are editorially curated and showcase writing from both new and established voices – from bestselling novelists and journalists to previously…
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